Category Archives: Search Engine Optimisation

  • Are SEO Consultant Services Overpriced?

    Let me be honest with you: there’s nothing I can tell you about SEO that would justify a $300/hour rate for SEO consultant services here at Sycosure (not that I offer any). So of course when I see some no-name SEO consultants with websites struggling to rank on page 5 for low competition keywords trying […]...

  • 7 Local SEO Tips To Help You Increase Your Rankings

    If you’ve ever searched for Sycosure on Google, you would notice that my business’ location (well, the old physical location) comes up in the search results and on Google Maps. This is because this website is technically a local business site thanks to my Google MyBusiness page, or at least it was if you’re reading this […...

  • HTML, XML, & Visual Site Map Examples

    So, you’re looking for site map examples on Google, eh? Well, you’ve landed in the right place, because today I’m going to be providing you with a few site map examples. However, before I provide any site map examples, it’s important that you know about the different types of site maps available, that way you […]...

  • What Is A 301 Wildcard Redirect?

    While searching for information on wildcard redirects, I was astounded that there weren’t very many useful articles that go over what a 301 wildcard redirect is. In fact, there don’t seem to be any articles on what a wildcard in general is. So to help fill in the void where these articles should be, I created this article […]...

  • What Is Link Velocity And Can It Harm Your Rankings?

    Link velocity is an SEO term that you don’t hear about very often but you may often notice through “drip feed” link building services. Link velocity is simply the rate at which you are building your backlinks. However, the SEO community has managed to complicate this by saying that building links “too quickly” or R...

  • How To Do A Google PageRank Check In 2015

    As most of you may already know, performing a Google PageRank check in 2015 using the Google PageRank toolbar is no longer an effective method for discovering a site’s PageRank due to Google not publiclly updating PageRank since December 6, 2013. However, this does not mean that PageRank (PR) is no longer a factor as there are […]...

  • The Difference Between B2B SEO & B2C SEO

    There are a couple of subsets of SEO that many search engine optimisers don’t know about called B2B SEO and B2C SEO. So, what are these 2 subsets and what’s the difference between them? What Is B2B SEO B2B SEO is SEO that is performed with the goal of converting traffic where the visitors are business owners into […]...

  • Everything You Need To Know About Parasite SEO

    Based on the name and the image above, you might assume that parasite SEO involves using malicious pages that are out to hurt your website or your reputation (or someone else’s), but this is simply not true. You see, parasite pages are the pages on authority websites that rank in the search engine results pages for your keyword (usually [...

  • The Complete List Of Google Penalties

    What Are Google Penalties? Google penalties are actions taken against your website by Google for violating the Google Webmaster Guidelines. These penalties can lower your position in the search engine results pages (SERPs) or remove your website from Google’s index completely, preventing you from receiving organic traffic from the search engi...

  • White Hat Link Building: How To Avoid Link Schemes

    The part of the Google Webmaster Guidelines (GWG) that attracts the most confusion is most likely the “Link Schemes” section. In this section, Google does not offer a clear explanation of what link are considered link schemes and which links are not considered link scheme. Since there’s so much confusion over this one part of [&he...