Proactive online reputation management is one of those activities that most people ask “But why should I?” They’d much rather invest in their online reputation only when something bad happens. However, when they take that route, which is often referred to as reactive online reputation management, they discover that it’s much...
Over the years, I’ve had to manage numerous Facebook pages for my clients as part of my job. Because of this, I’ve used and seen the various tactics these small business owners have used. Some of these tactics cause their pages to improve, decline, and sometimes not budge at all. Now, none of this is […]...
Chances are you’ve come across numerous sites that list out the same old vague passive income methods. They all tell you to “do affiliate marketing” or “start a blog”, only for you to realise there’s a ton more work involved and it’s never as easy as some of these plagiarists make it out to be. […]...
Nothing makes me roll my eyes to the back of my head like marketing memes. Anyway, chances are you’ve seen these monstrosities rear their ugly heads in your Facebook feed from time to time. What makes marketing memes so cringe-worthy, you ask? Well, you see, marketing memes are piss-poor corporate attempts to use pre-existing memes, and in ...
Ah, ranking on the first page of Google! It’s a coveted position to be in, yet there’s so much confusion surrounding first page rankings. You see, many people,with the biggest offenders being small business owners, are under the impression that once they get on the first page, the floodgates will open and so much traffic will […...
I remember when I first started offering SEO as a service, I had a difficult time trying to figure out which pricing model to use. There were just too many to chose from and, at the time, I didn’t have any clients I could test these pricing models on, which made it even more difficult […]...
It takes approximately 1 year, 2 months, 13 days, 4 hours, 23 minutes, and 19 seconds… Come on, you didn’t really take that seriously, did you? The truth is, there isn’t an exact length of time it takes to rank a website. In fact, asking how long it takes to rank a website is like asking how […]...
All right, lately there’s been a lot, and I mean A LOT of confusion surrounding the Adwords Keyword Planner. Misinformation continues to be spread at an alarming rate on forums and blogs everywhere, so I’m here to set the record straight about a few details regarding the Google Keyword Planner tool. Adwords Keyword Planner: What [&helli...
At one point in time, I held many different kinds of marketing and SEO certifications from Google, Bing, HubSpot, and some other companies. I’ll admit it, I thought they would help bring in new clients, but they didn’t. In fact, my clients and prospects didn’t even bat an eye to them, and looking back, they had some […]...
Today I’m introducing a new segment on Sycosure called “Did You Get Bad SEO Advice?” You see, every day, I have to read tons of anyeurism-inducing SEO advice on forums, Twitter, Facebook (especially Facebook), and the little Charlie blogs that pop up every now and then. In order to alleviate some of the stress that comes [&hellip...