What Is Click-Through Rate?
I figured that it would be convenient for my visitors who came across a term such as click-through rate and wondered, “wait, what is click-through rate?”, to be able to find the definitions right here on this website. So, what is Click-Through Rate, you ask? Click-through rate, often referred to as CTR, is a ratio that is often used to determine how successful a link or an Internet marketing campaign is.
What Is Click-Through Rate: The Formula
Calculating CTR is actually quite easy. As you can see in the image above, all you have to do is divide the number of clicks you received by the number of impressions and multiply that by 100% to receive your CTR.
CTR Example 1
Let’s say you have a webpage with the following impressions and clicks.
- Clicks: 2
- Impressions: 100
To calculate the CTR of this example website, divide the number of clicks (2) by the number of impressions (100), and multiple the result (0.02) by 100% to receive the answer of 2%. This 2% is your CTR.
CTR Example 2
Now, let’s use a much harder example and assume you have a webpage that receives the following clicks and impressions
- Clicks: 1
- impressions: 286
To calculate the CTR of this example website, divide the number of clicks (1) by the number of impressions (286), and multiple the result (0.0349) by 100% to receive the answer of 0.349%. This 0.349% is your CTR.
CTR: Obtaining Your Clicks and Impressions
Obtaining the number of clicks and impressions is easier than it sounds. Most Internet marketers use analytics software such as Google Analytics to track on-page clicks and impressions and Google Webmaster Tools to track clicks and impressions on the search engine results pages (SERPs). These analytics software also calculate your CTR for you!
What Is A Good CTR?
Figuring out what a good CTR is can be difficult and will depend on what you’re calculating it for (as well as a multitude of other factors). My advice to anyone looking to determine what a good CTR would be is to focus on improving their CTR by doing A/B split tests instead of focusing on procuring an exact CTR.
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- What Is AB Split Testing & How Do You Do It?