How Much Is My Blog Worth? The Answer’s Not Quite That Easy…
So let’s say you have decent blog going that receives thousands of readers each month and even generates a bit of ad revenue. For one reason or another, you’ve decided that you want to know how much your your blog is worth. You may type in “How Much Is My Blog Worth” or “How To Determine Site Worth” into Google and click on one of those site worth calculators, thinking the estimates are accurate.
But wait, what if I were to tell you that those blog worth calculators aren’t accurate in the least bit? Allow me to explain.
So How Much Is My Blog Worth?
Now, I’m not a website broker by any means, but I can tell you that there’s a lot more that goes into site valuation than entering your URL into a website that “checks” your data. In fact, according to an article on FEinternational, there are many factors that going into determine how much your blog is worth including, but not limited to:
- How much web traffic you have
- Where this traffic comes from
- If your traffic is growing or declining
- Annual revenue
- Revenue sources
- Available analytics data
- Social presence
- Mailing lists
- Number of returning visitors
- The age of the site
- If the site currently has any legal issues
- Google penalties
- If the brand has been protected
As you can see, that’s quite a list there, and that’s not even everything that goes into determining your site’s worth. In addition to this, you need to know how to
Why The “How Much Is My Blog Worth” Calculators Aren’t Accurate
After reading the list above, you be thinking that those site worth calculators could just incorporate those factors into their algorithm, but it’s not quite simple. In addition to not incorporating many of the factors in the list above, these calculators estimate your web traffic, social media presence, and a few other factors on your site that can’t be estimated without access to your analytics data. For example, if you enter my URL into one of those site worth calculators, you’ll see that this specific site in the image below values my site at $9,615.
However, when I scroll down on the estimation page, I noticed that the number of visitors on this site is way off from what I’m actually receiving.
This isn’t even the only error on this particular calculator. Other site worth calculators provide site worth estimates ranging from a paltry $1,000 to a whopping $300,000; what a huge discrepancy!
Now, if you’re interested in getting a proper estimate on your site’s worth, FEinternational offers this service in addition to having many articles on their blog that covers that site selling extensively.