Category Archives: Photoshop and Illustrator

Photoshop and Illustrator can be used in Internet marketing to save you time and money when creating unique content for your website.

Illustrator is a program created by Adobe that allows you to create vector images, which are images that can be scaled to any size without losing quality due to the image relying on mathematical equations (points and lines) rather than the pixels used in raster images. Illustrator can create scalable cartoons, logos, and vectorised high fidelity photos that can be featured on your websites to make them look more professional.

Photoshop is another program created by Adobe, which is the same company that created Illustrator. In Photoshop, photos can be manipulated in various manners to clean up an image or even make them unique!

Articles in this category will focus on guides on using Illustrator and Photoshop as well as information regarding the two programs.

  • Native Files: To Give Or Not To Give

    Occasionally, I find myself in a situation where I’m required to restore or create images for clients. However, after the job is finished, I’ve been asked a multitude of times if I can send them the native files. While I personally have no issue giving out my native files when a client asks for it, […]...