What Is On-Page SEO?
Now that you know why SEO is important, it’s time to start learning SEO, so we’re going to start with on-page SEO. But wait, what is on-page SEO?
On-page SEO is simply just any SEO effort that you put forth on your website. For example, finding a keyword you want to rank for and placing it throughout an article on your website is on-page SEO.
But hold your horses, it’s not that simple. Remember those webmaster guidelines I mentioned earlier? Well, those play a role in how much is too much when it comes to adding your keyword on your website (also known as keyword density). There are other issues you need to be aware of as well such as keyword cannibalisation, but don’t worry, all of this will be covered in this guide.
What Is Considered On-Page SEO?
On-page SEO encompasses several different parts of your website including, but not limited to:
- Meta Tags
- Keyword Research
- Keyword Density
- Outbound Links
- Quality Content
- URL Canonicalisation
- Image Optimisation
- Header Tags
- Site Organisation
- Internal Linking Structure
- Increasing Site Speed
- Keeping Your Site Fresh
These parts of your website are optimised since they are considerd factors in the algorithms used by search engines that determine the quality of your website, which they then use to place your site in an appropriate position in each search engine result page (SERP) that your website targeted the keywords for. While this all seems simple enough (and it does get easier as you go through it), many problems can arise if you miss one of these important factors or even over-optimise your website (yes, that is a thing and it will be covered later on in this SEO training guide).
What Is On-Page SEO: Conclusion
For those of you wondering, everything that was listed above will be further explained in this SEO training course, so you don’t have to worry about trying to memorise everything that I listed above. Now that you know the answer to “what is on-page SEO”, you can now move on to the next part of this course, which goes over how to conduct keyword research to find good keywords for your website.
Next In This Guide: How To Do Keyword Research