The Importance of URL Canonicalization

I’d ague that this is one of the most important parts of this course. URL canonicalization is basically just stating a preferred URL in your Google Search Console as well as using that preferred URL across your site. Now, there are 3 important things you need to do concerning URL canonicalization.

The 3 Important URL Canonicalization Steps

1. Set A Preferred URL In Your Google Search Console

This requires you to add and verify every other version of your URL and then setting the one that you chose as your preferred URL.

2. 301 Redirect Every Other URL To Your Preferred URL

As www, non-www, http, https, and any combination of those are considered separate websites, you’re going to want to make sure that your site is only accessible from one of those. For example, if you try to access this site by typing in or, you’re always be redirect to As there are many different CMS’ and ways of accomplishing this, I will not go over how to do this here.

3. Interlink Using Your Preferred URL

301 redirects are just an extra step your browser has to go through to reach its destination, so you want your URLs to be as consistent as possible with your preferred URL.

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