The Importance Of SEO

After reading the first 2 parts of this guide, you may be wondering just what the importance of SEO is. After all, there are probably better ways of getting traffic to your website that aren’t nearly as difficult, right? While SEO may seem difficult to understand in comparison to other traffic sources such as pay-per-click advertising (PPC) or traffic from social media websites, SEO also has several advantages over other forms of traffic generation that the others simply don’t have.

The Importance Of SEO: What It Can Do For You

New Targeted Visitors

Visitors who would have otherwise never discovered your website can have another way to find it through the search terms that you target on your website.

Plenty Of Long Term Traffic

While SEO is volatile and you can lose your rankings with the introduction of competitors of algorithm updates, SEO doesn’t require the frequent posts that social media traffic does or the large sum of money to run a campaign in Google Adwords.

A Better Website

The Google Webmaster Guidelines aren’t there just to help you rank your website, but for you to create a quality website that both you and your visitors will love.

Social Media Traffic

Assuming you have a website that people would want to share on social media sites, you can also gain social media traffic from users who found your site through a search engine and decided to share your content on their social media pages.

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